New Directions for Agriculture in Reducing Poverty

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Colin,
 
Congratulations on the write-up. I didn't find too much to disagree with.
You will see from my paper on marketing finance in Asia that I tend to
regard trader-farmer credit linkages as often having beneficial effects so I
am a bit unsure about your tied credit reference. The paper is at:
 
http://www.fao.org/ag/ags/subjects/en/agmarket/markfinance.html
<http://www.fao.org/ag/ags/subjects/en/agmarket/markfinance.html> 
 
A final version will be on the web in a few days.
 
We've been trying to work out here how we should be responding to market
developments. A few of the issues are set out below. You will find that our
approach is not dissimilar to yours. You are welcome to use these in
preparing your summaries, but please do not quote me at this stage. Thanks
 
All the best,
 
Andrew
 
Andrew Shepherd 
Agricultural Marketing Group 
http://www.fao.org/ag/ags/subjects/en/agmarket/agmarket.html
<http://www.fao.org/ag/ags/subjects/en/agmarket/agmarket.html> 
 
 
The marketing scenario confronting farmers continues to change. Access to
liberalised domestic markets poses problems for many farmers, particularly
those in remote areas. The decline of marketing boards and an end to most
crop subsidies has encouraged diversification into new crops more suited to
farmers' agro-economic environments and locations but the marketing of these
crops brings new challenges. Increasingly integrated food distribution
systems employed by supermarkets and others create significant problems for
small farmers in terms of meeting traceability requirements and organizing
to supply the buyers. The Marketing Group will thus continue to work on
promoting farmer access to markets while, at the same time, slightly
re-orienting its focus to address the development of farmer-market linkages
required under the new environment described above. 

 

Implementation of marketing liberalization and structural adjustment
measures remains imperfect and can be seen as one reason why the private
sector has not always responded to the opportunities presented. Examples of
inconsistent policy include the introduction of import or export bans by
governments that have a stated commitment to free trade; government
involvement in input supply, often at subsidised prices, despite a policy of
liberalizing input markets; and the failure of governments to sell marketing
assets such as storage facilities, even though policy reform means these are
no longer required by the (former) marketing board. In some areas food aid
distribution also fails to take into account the impact on the private
sector, and donors fail to explore the possibilities of involving the
private sector in overcoming food deficits. 

 

Improving the ability of farmers to market diversified production to better
meet the needs of existing and new markets will, as noted, take on
increasing importance in the coming years. Continued support to farmers to
improve their marketing skills will be necessary. In many countries NGOs are
playing an active role in promoting improved market linkages. At the same
time, there is evidence that these organizations suffer many of the same
weaknesses as traditional extension services, in terms of knowledge about
markets and marketing practices. 

 

The growing concentration in the food distribution industry (supermarkets)
and increasing concerns on food quality and safety and on product
classification (grades, standards, labelling and packaging) will seriously
impact on small-scale farmers' access to markets, initially to export
markets but in time to domestic markets. The cost of meeting "traceability"
requirements is already having a major impact on small-scale farmer
vegetable exports from Africa to Europe, for example. Equipping farmers to
supply products to increasingly demanding markets should be an area of
continuing attention.  

 

In a similar vein, both procurement and input supply linkages between
farmers and agribusiness concerns, such as food processors and export
commodity processors (cotton, sugar, coffee), need to be improved. Often,
these best practices will involve farmers organizing into formal or informal
groups or cooperatives.

 

While significant changes are occurring in agricultural marketing
arrangements throughout the world, the more traditional marketing systems
will continue to play the dominant role for many decades to come. Concern to
promote new types of marketing linkage should not lead to the neglect of
well-established systems and of activities designed to overcome the
constraints they experience. Social capital and trust between those involved
plays an important role in marketing systems and in the financing of those
systems. It is important that misguided policy interventions based on a,
usually unjustified, suspicion of the motives of the private sector do not
jeopardise such trust-based systems. It is therefore desirable to continue
to carry out studies of the way in which private-sector marketing systems
function as the basis for informed policy making.

 

Efficiency and profitability in the marketing and postharvest chain depends
on minimising costs consistent with providing the services necessary to meet
the needs of consumers. Analysis of such costs, the so-called value chain
analysis, is an important tool in promoting marketing efficiency. The
value-chain techniques employed by large concerns in developed countries to
identify areas of inefficiency are just as valid, in a simplified form, for
smaller companies in transitional economies.

 

Studies have already been carried out by FAO on market access issues
confronting farmers in Africa in the light of the various WTO negotiations
and issues relating to enhancing competitiveness will need to be addressed
in the future. Even where countries encounter few tariff or non-tariff
barriers in the major developed markets, agricultural exports are still
often constrained by problems within the exporting country. These include a
lack of suitable quality control arrangements, poor road, storage and port
infrastructure, inadequate legislation, poor banking procedures and poor
communications which mean that the uses to which modern communication
technology is already put in developed countries for agricultural marketing
cannot be exploited. The impact of these constraints on export development
needs to be addressed.



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