New Directions for Agriculture in Reducing Poverty

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Labels, Standards and DFID priorities



Dear all,

To respond to Duncan's questions on standards in the first summary: Yes,
there are examples of a successful participatory approach to their
development. One we have come across is the work of the Sustainable
Agriculture Network and Rainforest Alliance in Central America. This work
started with the banana industry in Costa Rica. Teams comprising NGO
representatives, government agencies, banana companies, farmers, community
leaders and researchers were formed to investigate the social and
environmental issues in banana production. The teams made recommendations
for concrete standards, which were then tested on farms and used as a basis
for the Rainforest Alliance certification programme. The programme has
brought considerable benefits for local populations. Please see the document
'A Brief History of the Evolution of the Sustainable Agriculture Network and
Rainforest Alliance Certified', prepared by Chris Wille of Rainforest
Alliance for more detail. DFID would do well to build on such examples and
collaborate with these organisations to learn from their experience. 

A more participatory approach to other standards and official import
regulations is also needed. Andy Parnell pointed to this in his
contribution. Standards bodies have been criticised as dominated by first
world industries. DFID should examine the scope for increasing participation
by representatives of developing country farmers in these bodies, and build
the capacity of farmers to meet agreed standards.
 
Another area for DFID to look into when working on standards is recognition
of equivalence of voluntary standards (e.g. those for organic production,
multinationals' own codes). Farmers that are successful in getting their
products certified or produced according to standards set by food
corporations sometimes have excess production that they have to sell at
world market prices because the certification or standards are not accepted
in other markets (e.g. a farmer selling coffee complying with organics
standards for Germany might not be able to sell excess production as organic
in Canada, because of a slight difference in requirements).  This could be
changed quite easily if there was a recognition of standards among the
various groups.  Similarly, food corporations apply stringent standards that
could be harmonised or recognised as equivalent amongst all companies.  This
would facilitate compliance for farmers and allow their produce meet the
requirements of a wider group of potential buyers.

There are a number of initiatives working on the issue of equivalence in
standards, and it was an important part of the discussion at the IISD and
UNCTAD workshop on sustainability in the coffee sector last December.
Participants at the workshop felt there was good potential for coordination
and various forms of mutual recognition among and for Southern-based
certifiers. Support for the development of shared indicators and pilot
projects among existing standards systems (and stakeholders) was suggested
as a possible means for creating greater clarity and cooperation in the
short term, and this seems one potential area for DFID support.  

Other initiatives working on equivalence can provide valuable lessons for
DFID. Consider the work of the Social Accountability in Sustainable
Agriculture project (<http://www.isealalliance.org/sasa/>), which has been
looking at the possibilities for synergy between social and environmental
standards. The GTZ Common Codes for the Coffee Community is also relevant
(see http://www.sustainable-coffee.net/index.html), and the Commission for
Environmental Cooperation (CEC) have also worked on this (see
<http://www.cec.org/files/pdf/ECONOMY/Terra-e_EN.pdf> for their report
'Environmental and other labeling of coffee: The role of mutual
recognition').  

Concerning Vinay's suggestion about marketing tools, we agree that they can
be very useful for farmers in selling their products.  A good example is the
farmers' group "Union de Ejidos de la Selva" from Chiapas in Mexico, which
for their coffee has created the "Cafe de la Selva" brand.  This coffee is
sold through a network of the group's own shops (17 in Mexico, one in
Atlanta, USA, and one in Barcelona, Spain), which sells the coffee directly
to the consumer.  Although the coffee is also certified as organic, it is
the branding and the direct sale that has made it so successful in their own
country and which has created an important source of revenue form farmers at
a moment when coffee prices are low.

Duncan asks about priorities for DFID, and Peter's suggestion of stopping
programmes leading to overproduction. We also need to look at ending
programmes that are not environmentally sustainable, and in part these two
priorities overlap - projects involving higher yields often employ
unsustainable production methods or expansion of the production area with
associated environmental degradation. DFID should conduct an immediate
environmental audit of all the projects and programmes it supports and find
ways to ensure their sustainability, upon which their long-term economic
viability depends. Vertical diversification is, as Peter suggests, one
important use for the money saved in ending unsustainable programmes, but
increased support for conservation and sustainable production practices is
also essential. DFID's money is public money, and it should be spent
directly on environmental and social benefits.

Andy Parnell makes useful suggestions. Government procurement is a valuable
tool. But please can we ensure that this considers environmental principles
as well as those of Fair Trade. Environmental protection is not an optional
extra, it's a basic building block for long-term poverty reduction. We all
know this, but too often it is forgotten and overlooked in development
programmes. The same applies to Andy's suggestion for more support to Fair
Trade programmes. These initiatives have great value, but support is also
needed to help more producers employ sustainable methods and to access the
benefits that this can bring in the market place. There are links between
this and support for eco-labeling and harmonisation of standards.

Kate Gooding and Alex Gonzalez-Calatayud

Trade Policy and Development Team
Environmental Policy Department
RSPB, The Lodge, Sandy, Bedfordshire, SG19 2DL, UK
Tel: +44 (0)1767 680551 www.rspb.org.uk 








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